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Ad women : how they impact what we need, want, and buy / Juliann Sivulka.

by Sivulka, Juliann.

Amherst, N.Y. : Prometheus Books, 2009.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HF 5805 .S58 2009	Checked-in

Africa rising : how 900 million African consumers offer more than you think / Vijay Mahajan ; with Robert E. Gunther.

by Mahajan, Vijay.

Upper Saddle River, N.J. : Wharton School Pub., c2009.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HF 3876.5 .M34 2009	Checked-in

Silver bullet selling : six critical steps to opening more relationships and closing more sales / G.A. Bartick, Paul Bartick.

by Bartick, G. A.

Hoboken, N.J. : John Wiley & Sons, c2009.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HF 5438.25 .B367 2008	Checked-in

The cool factor : building your brand's image through partnership marketing / Del Breckenfeld.

by Breckenfeld, Del, 1949-

Hoboken, N.J. : Wiley, c2009.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HF 5415.1255 .B74 2009	Checked-in

eBoot camp : proven Internet marketing techniques to grow your business / Corey Perlman.

by Perlman, Corey, 1978-

Hoboken, N.J. : John Wiley & Sons, c2009.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HF 5415.1265 .P47 2009	Checked out	12/07/2009

Twitter power : how to dominate your market one tweet at a time / Joel Comm.

by Comm, Joel.

Hoboken, N.J. : Wiley, c2009.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HF 5415.1265 .C646 2009	Checked-in

Tactical transparency : how leaders can leverage social media to maximize value and build their brand / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson.

by Holtz, Shel.

San Francisco, CA : Jossey-Bass, c2009.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HF 5415.5 .H585 2009	Checked-in

America's forgotten holiday : May Day and nationalism, 1867-1960 / Donna T. Haverty-Stacke.

by Haverty-Stacke, Donna T.

New York : New York University Press, c2009.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HD 7791 .H38 2008	Checked-in

Skilled immigration today : prospects, problems, and policies / edited by Jagdish Bhagwati and Gordon Hanson.

Oxford ; New York : Oxford University Press, 2009.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HD 6300 .S55 2009	Checked-in

Shadow of the racketeer : scandal in organized labor / David Witwer.

by Witwer, David Scott.

Urbana : University of Illinois Press, c2009.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HD 6490 .C642 U589 2009	Checked-in

Guide to business planning / Graham Friend and Stefan Zehle.

by Friend, Graham.

New York : Bloomberg Press, c2009.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HD 30.28 .F747 2009	Checked out	01/11/2010

Building more effective unions / Paul F. Clark.

by Clark, Paul F., 1954-

Ithaca : ILR Press/Cornell University Press, 2009.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HD 6508 .C563 2009	Checked-in

The ultimate improvement cycle : maximizing profits through the integration of lean, six sigma, and the theory of constraints / Bob Sproull.

by Sproull, Robert.

Boca Raton : CRC Press, c2009.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HD 38.5 .S63 2009	Checked-in

Staley : the fight for a new American labor movement / Steven K. Ashby and C.J. Hawking.

by Ashby, Steven K.

Urbana : University of Illinois Press, c2009.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HD 6508 .A758 2009	Checked-in

India's global powerhouses : how they are taking on the world / Nirmalya Kumar ; with Pradipta K. Mohapatra, Suj Chandrasekhar.

by Kumar, Nirmalya.

Boston, Mass. : Harvard Business Press, c2009.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HD 2899 .K86 2009	Checked-in

But wait-- there's more! : tighten your abs, make millions, and learn how the $100 billion infomercial industry sold us everything but the kitchen sink / Remy Stern.

by Stern, Remy.

New York : Collins Business, c2009.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HF 6146 .T42 S842 2009	Checked-in

The findability formula : the easy, non-technical approach to search engine marketing / Heather Lutze.

by Lutze, Heather, 1969-

Hoboken, N.J. : Wiley, c2009.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HF 5415.1265 .L88 2009	Checked out	12/07/2009

World wide rave : creating triggers that get millions of people to spread your ideas and share your stories / David Meerman Scott.

by Scott, David Meerman.

Hoboken, N.J. : John Wiley & Sons, c2009.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HF 5827.95 .S395 2009	Checked-in

Mission, Inc. : a practitioner's guide to social enterprise / Kevin Lynch, Julius Walls, Jr.

by Lynch, Kevin, 1956 Nov. 15-

San Francisco : Berrett-Koehler Publishers, Inc. : Ingram Publishers Services [distributor], c2009.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HB 615 .L96 2009	Checked-in

Barbarians at the gate : the fall of RJR Nabisco / Bryan Burrough and John Helyar.

by Burrough, Bryan, 1961-

New York, NY : Collins Business, 2008.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HD 2796 .R57 B87 2008	Checked-in

Managing customers profitably / Lynette Ryals.

by Ryals, Lynette.

Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HF 5415.5 .R93 2008	Checked-in

Buy ology : truth and lies about why we buy / Martin Lindstrom.

by Lindström, Martin, 1970-

New York : Doubleday, c2008.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HF 5415.12615 .L56 2008	Checked out	12/07/2009

Statistical methods in e-commerce research / [edited by] Wolfgang Jank and Galit Shmueli.

Hoboken, N.J. : Wiley, c2008.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HF 5548.32 .J368 2008	Checked-in

How do we spend our time? : evidence from the American time use survey / Jean Kimmel, editor.

Kalamazoo, Mich. : W.E. Upjohn Institute for Employment Research, 2008.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HD 69 .T54 H665 2008	Checked-in

The Mary Kay way : timeless principles from America's greatest woman entrepreneur / Mary Kay Ash, with Yvonne Pendleton.

by Ash, Mary Kay.

Hoboken, N.J. : John Wiley & Sons inc., c2008.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HD 31 .A74 2008	Checked-in

Buying in : the secret dialogue between what we buy and who we are / Rob Walker.

by Walker, Rob, 1968-

New York : Random House, c2008.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HF 5415.1255 .W35 2008	Checked-in

The she spot : why women are the market for changing the world--and how to reach them / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg.

by Witter, Lisa.

San Francisco : Berrett-Koehler Publishers, c2008.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HF 5415.332 .W66 C44 2008	Checked-in

Customer visits : building a better market focus / Edward F. McQuarrie.

by McQuarrie, Edward F.

Armonk, N.Y. : M.E. Sharpe, c2008.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HF 5415.1263 .M37 2008	Checked-in

Walk like a giant, sell like a madman : America's #1 salesman shows you how to sell anything! / Ralph R. Roberts ; with Joe Kraynak.

by Roberts, Ralph R., 1958-

Hoboken, N.J. : John Wiley & Sons, c2008.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HD 1375 .R594 2008	Checked-in

Spanning silos : the new CMO imperative / David A. Aaker.

by Aaker, David A.

Boston, Mass. : Harvard Business School Press, c2008.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HF 5415.13 .A22 2008	Checked-in

Greentailing and other revolutions in retail : hot ideas that are grabbing customers' attention and raising profits / Neil Z. Stern, Willard N. Ander.

by Stern, Neil Z.

Hoboken, N.J. : Wiley, c2008.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HF 5429 .S734 2008	Checked-in

DeMark indicators / Jason Perl ; foreword by Thomas R. DeMark.

by Perl, Jason.

New York : Bloomberg Press, 2008.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HG 4529 .P475 2008	Checked-in

Financial intelligence for entrepreneurs : what you really need to know about the numbers / Karen Berman, Joe Knight ; with John Case.

by Berman, Karen, 1962-

Boston, Mass. : Harvard Business Press, c2008.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HG 4028 .B2 B422 2008	Checked-in

Shiny objects marketing : using simple human instincts to make your brand irresistible / David A. LaBonte.

by LaBonte, David A., 1953-

Hoboken, N.J. : John Wiley & Sons, c2008.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HF 5415 .L23 2009	Checked-in

Black America, body beautiful : how the African American image is changing fashion, fitness, and other industries / Eric J. Bailey ; foreword by Cynthia Warrick.

by Bailey, Eric J., 1958-

Westport, Conn. : Praeger, 2008.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	E 185.625 .B325 2008	Lost	04/01/2009

Statistics for marketing and consumer research / Mario Mazzocchi.

by Mazzocchi, Mario.

Los Angeles : Sage, 2008.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HF 5415.2 .M3817 2008	Checked-in

American generations : who they are and how they live / by the editors of New Strategist Publications.

Ithaca, N.Y. : New Strategist Publications, c2008.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Reference	HC 110 .C6 M545 2008	Checked-in

Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods / Bob E. Hayes.

by Hayes, Bob E., 1963-

Milwaukee, Wis. : ASQ Quality Press, 2008.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HF 5415.335 .H39 2008	Checked-in

Social media marketing : an hour a day / Dave Evans.

by Evans, Dave.

Indianapolis, Ind. : Wiley, c2008.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HF 5414 .E93 2008	Checked-in

American automobile advertising, 1930-1980 : an illustrated history / Heon Stevenson.

by Stevenson, Heon, 1966-

Jefferson, N.C. : McFarland, c2008.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HF 6161 .A9 S749 2008	Checked-in

Advertising 2.0 : social media marketing in a Web 2.0 world / Tracy L. Tuten.

by Tuten, Tracy L., 1967-

Westport, Conn. : Praeger, 2008.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HF 6146 .I58 T88 2008	Checked-in

Television advertising that works : an analysis of commercials from effective campaigns / Stephen W. Marshall and Marilyn S. Roberts.

by Marshall, Stephen W.

Amherst, N.Y. : Cambria Press, c2008.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HF 6146 .T42 M37 2008	Checked-in

Make the impossible possible : one man's crusade to inspire others to dream bigger and achieve the extraordinary / Bill Strickland, with Vince Rause.

by Strickland, Bill, 1947-

New York : Currency/Doubleday, c2007.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	BF 637 .S4 S828 2007	Checked-in

Exposed : the toxic chemistry of everyday products and what's at stake for American power / Mark Schapiro.

by Schapiro, Mark, 1955-

White River Junction, Vt. : Chelsea Green Pub., c2007.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HC 110 .E5 S386 2007	Checked-in

Social networks and marketing / Christophe van den Bulte, Stefan Wuyts.

by Van den Bulte, Christophe.

Cambridge, MA : Marketing Science Institute, c2007.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HF 5414 .V35 2007	Item missing

How to change the world / David Bornstein.

by Bornstein, David.

Oxford ; New York : Oxford University Press, 2007.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HN 18 .B6363 2007	Checked-in

101 ways to improve customer service : training, tools, tips, and techniques / Lorraine L. Ukens.

by Ukens, Lorraine L.

San Francisco, CA : Pfeiffer ; Hoboken, NJ : J. Wiley & Sons Inc., c2007.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HF 5415.5 .U44 2007	Checked-in
UDM McNichols Campus Library	UDM McNichols Campus Library Circulation Desk CD	HF 5415.5 .U44 2007 CD-ROM	Checked-in

Quiet leadership : help people think better -- don't tell them what to do : six steps to transforming performance at work / David Rock.

by Rock, David.

New York : Collins, c2006.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HD 57.7 .R636 2006	Checked-in

Social entrepreneurship : new models of sustainable social change / edited by Alex Nicholls.

Oxford ; New York : Oxford University Press, c2006.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HD 60 .S593 2006	Checked-in

Entrepreneurship as social change ; a third movements in entrepreneurship book / edited by Chris Steyaert and Daniel Hjorth.

Cheltenham, UK ; Northamption, MA : Edward Elgar, c2006.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HD 60 .E557 2006	Checked-in

Multiple streams of income / Robert G. Allen.

by Allen, Robert G.

New York : Wiley, 2005.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HG 221 .A415 2005	Checked-in

Selling social change (without selling out) : earned income strategies for nonprofits / Andy Robinson, with contributions from Jennifer Lehman and Terry Miller.

by Robinson, Andy.

San Francisco, Calif. : Jossey-Bass, c2002.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HG 4027.65 .R63 2002	Checked-in

The millionaire mind / Thomas J. Stanley.

by Stanley, Thomas J.

Kansas City : Andrews McMeel Pub., c2001.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HG 222.3 .S72 2001	Checked-in

The young entrepreneur's guide to starting and running a business / Steve Mariotti with Debra DeSalvo and Tony Towle.

by Mariotti, Steve, 1953-

New York : Three Rivers Press, c2000.

Location	Collection	Call No.	Status	Due Date
UDM McNichols Campus Library	UDM McNichols Library Stacks	HD 62.5 .M357 2000	Checked-in

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To renew your library materials, please call 313-993-1795 (McNichols Campus) or 313-494-6901 (Dental Campus).

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